As we are a fast-growing and expanding company with many departments and even more teams it’s hard to keep track of who is doing what on a daily basis. In order to understand each and every teams’ main tasks and bigger projects we introduced a series of presentation, right before our famous “Beer-Fridays”, to get to know our respective teams – ONE-MINUTE-OF-FAME. Now you might ask, why one minute of fame?! Well, as Andy Warhol famously said: “In the future, everyone will be world-famous for 15 minutes”. Because, we cannot sit still for 15 minutes after a days’ work, already with a beer in our hands, we decided to cut things short and give our chosen presenter 1 glorious minute of fame.
The idea
behind our ONE-MINUTE-OF-FAME presentations is to give our employees the chance
to fully understand the scope of our company. Meaning, every third week it’s
another teams’ turn to introduce themselves to the rest of us and make us
understand their work in a short period of time. Now giving a short
presentation is rather challenging in comparison to a typical sixty minute
presentation. However, it is much more
engaging from an audiences’ perspective, a lot more focused and precise, the
atmosphere is significantly relaxed; and it only took former U.S. President
Abraham Lincoln less than five minutes to deliver is immortal Gettysburg
Address! So, we’ve accepted the challenge of educating ourselves in less than
five minutes!
Last Friday
we had a full house and it was the Affiliate teams’ turn. Although, all of us
probably still couldn’t take over their job, at least we have a much better
understanding of what affiliate marketing is all about. Our head of Affiliate Marketing
Alex did a great job and explained to us what performance based marketing actually
is, made sure we understood that in affiliate marketing “we pay for what we get”;
reminded us of the importance of leads, PPL, CPL, SOIs and DOIs; made clear to
us with what teams they work internally; and explained to us the relationship
between the advertiser, in this case DP, the network, and publisher. As if we
weren’t engaged enough, Alex managed to get us all laughing hard when showing
us some quotes and pictures from the partners they work with. Last weeks’ ONE-MINUTE-OF-FAME
presentations was the perfect example of how a short presentation can be both
educating and entertaining at the same time!